ESPN BRACKETBRAIN

Every year, millions catch it. Few recover.

We partnered with ESPN to capture the unique, beautiful chaos that is March’s basketball obsession. It's not a phase. It's not a hobby. It's a full-blown condition, so we gave it a name.

Please bracket responsibly. Or don’t. No one does.

CD: Robyn Tenenbaum
CW: Chris Barnard
AD: Riley Shine
Director: Victor Horvath

Featured on Muse by Clio, AdAge,Marketing Brew, Shots and LBB. 

Warning: symptoms may include overconfidence, emotional volatility, and the sudden belief that a 12-seed is your destiny.